Between 2011 and 2021, Rolexes outperformed gold, real estate, and stocks. Used watches are now a $20 billion industry, and demand is growing. But dealers need to be careful of fake watches. We followed dealer John Buckley through New York City’s famous diamond district to learn how he spots fakes and makes money in this competitive industry. We also visited JFK International Airport to see how US Customs agents seize counterfeit watches.
Vookum’s Telegram group for watch enthusiasts:
Special thanks to John Buckley, James Buckley, and Tyler Mikorski:
1:43 How to negotiate on used Rolexes
4:31 John’s Rolex parts collection
5:29 The most expensive Rolex ever sold
6:05 Why Rolexes are in such high demand
8:11 How to spot fake Rolexes
11:09 The explosion of watch videos on TikTok
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Fake Rolexes Are Dangerous In The $20B Used Watch Industry. How Do Dealers Spot Them?